ARE YOU READY TO START GAINING NEW CLIENTS WHO WANT TO BUY EYEWEAR FROM YOU?
5 POWERFUL REASONS WHY YOU NEED TO ENROLL YOUR STAFF ON THIS E-LEARNING EYEWEAR STYLIST COURSE.
POWERFUL REASON 1: BOOST YOUR AVERAGE DISPENSE VALUE
Do your clients only purchase glasses from you when they have had a change in prescription? Do your staff struggle to sell multiple pairs for fear of being pushy? Do you have a huge variation in your teams average dispense values?
You can change all of this by enrolling your team onto the Eyewear Stylist Course and giving each member the confidence to expertly style your clients in eyewear they will love. They will soon be effortlessly advising your clients on multiple eyewear purchases to compliment their different styles, regardless of whether you client has had a change in prescription. And best of all, your clients will be flattered and thank you for it. If you don’t believe us, see how our dispense value figures speak for themselves.
In 2014 our average dispense value was £120. Since incorporating styling consultations, our average dispense per styling consultation has risen to £900+ and is still growing, with multiple £1,000 dispenses throughout the week!
POWERFUL REASON 2: BECOME THE TALK OF THE TOWN AND THE PLACE TO GO FOR EXPERT STYLE ADVICE!
What makes your clients choose to come to you for their eyewear, versus every other Optician in your area? Do you really stand out?
Training your team as Eyewear Stylists in an industry where most Optical staff haven’t a clue about style, colour or image, offers your practice a HUGE opportunity to really stand out and differentiate yourself from your competitors. You can be known as true experts in your field.
You will soon gain a steady stream of clients who will seek you out for expert styling advice and who will only consider purchasing their eyewear from you in the future. For example, we now have clients who travel 200 plus miles to see us from word of mouth referrals.
“I travelled nearly 200 miles in order to have my latest eye test because of all the great things I’d heard about the service this opticians provide. I wasn’t disappointed. This was an amazing experience and made me feel like they were really focussed on me and my needs. I really enjoyed the styling and the insight that gave me into what sort of glasses would suit me best. I left feeling my glasses choice was perfect for me. You’re in amazing hands if you choose to go this magical place and experience this team’s dedication to their services for yourself.”
POWERFUL REASON 3: TO MAKE FRAME SELECTION QUICKER AND EASIER-FREEING UP TIME TO SELL MORE PAIRS!
Do your team have a system in how to help your client select eyewear? Or do they just tell your clients to randomly try on a variety of colour and styles hoping eventually they find something that they like, sometimes asking the client to try on nearly every frame in the practice!
Investing in training your team as eyewear stylists gives them the skills to innately understand the perfect eyewear which will work for your clients. When they can do this it’s magic; your stylists can bring your client a selection of glasses they know they will love allowing them to spend the rest of the time discussing the important things like which pair will match which outfit!
In addition, you will begin to realise colours and styles which may be missing from your current eyewear collections, allowing you to never miss an opportunity due to not having the right products.
POWERFUL REASON 4: HAPPY CLIENTS, HAPPY STAFF, HAPPY OWNER!
Are you putting too much focus on the clinical side? Is this hurting your business growth?
Even if you have invested in the latest optical technology to give your clients the most in depth eye examination, are you inadvertently hurting your business growth by not investing in the final step of your clients journey – the process of choosing eyewear, the real money making area in your practice?
Many people dislike choosing eyewear; they struggle to know what suits them and don’t want to get it wrong. It’s really not that surprising as our glasses sit in the middle of our face for everyone to see. Give the wrong advice and your client has to live with that self doubt each day and this may deter them returning to you.
If your team are trained Eyewear Stylists they will confidently style your clients in eyewear that they love which will make your clients HAPPY, your team, HAPPY! And as you watch your practice grow, you very HAPPY!
So Eyewear Styling equals lots of happy people!
POWERFUL REASON 5: NO NEED TO TAKE TIME OUT OF A BUSY WORKING PRACTICE FOR TRAINING
Investing in training your staff is one of the most important areas when it comes to growing your business. Especially in an area which has the ability to dramatically sky rocket the growth of your business, like selling glasses through Eyewear Styling!
But you also know how much of a hassle it is to enrol your team on a staff training course which takes them out of the practice and can therefore temporarily lose you valuable income.
So to make your life easier, my Eyewear Stylist course can be done when and wherever you choose. Your team will be able to access it online anywhere and learn in bite size chunks or sit and learn for hours. Whatever works for them, you, and your practice.
We have teamed with one of the very best e-learning providers in the industry, where the learner comes first. This is great for accommodating all learning styles. No more zoned out faces.
On completion of the Eyewear Stylist course your team will have an unrivalled understanding of eyewear style, colour image and how to bring styling consultations into your practice.
As a practice owner you can choose whether to enrol one team member or more, the choice is yours.